The TATA group has secured the Indian Premier League (IPL) for a whopping Rs 2500 crores — the highest-ever sponsorship amount in the history of the league, the BCCI has announced on Saturday.
“The BCCI on Saturday awarded the title sponsorship rights for the Indian Premier League to TATA Group for a period of five years. The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of INR 2500 crore,” BCCI said in a statement.
The TATA Group had previously held the title sponsorship rights for the IPL in 2022 and 2023 and is also the title sponsor of the Women’s Premier League.
“We are elated to announce the partnership with the TATA Group as the Title Sponsors of the IPL. The league has transcended borders, captivating audiences worldwide with its unmatched blend of skill, excitement, and entertainment,” BCCI president Jay Shah said in a statement.
“The unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international sports stage.”
Arun Singh Dhumal, BCCI treasurer and IPL chairman said The record-breaking Rs 2500 crore shows the value that the IPL holds in the world of sports.
“This unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL’s position as a premier sporting event with global impact,” he said.