Call it the festive season effect: In the last two weeks, Delhi has seen a 31% increase in liquor sale as compared to last year in the same period.
According to government data, Delhi residents have consumed alcohol worth more than Rs 100 crore over the last fortnight, and have also stocked up in the run-up to Diwali and other festivals such as Chhath and Govardhan Puja scheduled this week.
Data shows that in the last 15 days, until November 9, a total of 2,58,19,988 liquor bottles have been sold in wine shops across the national capital. In the same period last year, a total of 1,78,21,320 bottles were sold. In the last three days alone (until Thursday), Delhi recorded a sale of 54.92 lakh liquor bottles. The highest number of bottles were sold on Tuesday: a whopping 20,78,668 bottles.
The peak festival season this year started from October 20 with four days of Durga Puja celebrations; the month also had three dry days on Gandhi Jayanti, Dussehra, and Valmiki Jayanti.
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“The sale during this period increases due to the ongoing festival season, and dry days. October and November usually have a large number of dry days plus rush at all the wine shops also increases… So, the average per day sale increases…,” said an official.
The average sale this year has increased to 17,21,333 bottles in comparison to last year when it was 12,56,186.
“Two days are still left for Diwali and the sale of liquor bottles will see a sharp jump as the festival is on Sunday and it will be a dry day. Also, the average per day sale on a usual day is 8 to 10 lakh bottles, but it has risen this year to 20 lakh and it will increase as per our expectations,” said an official.